Sales Letter: What is it and How to Create it?
What if we told you we knew the secret to an excellent sales letter formula that will help you easily reach your potential customers and convert them into consumers?
Don’t worry because we are pouring all the details on creating an effective sales letter!
With the right personalized messaging and tone, you can reach the hearts of your potential customers using sales letters.
Trust us, it works – Sending direct mail is still a very powerful marketing method, five times more effective than email marketing. Sales letters are one of the best and most widely used direct mail tools.
But who says you have to limit them to direct mail? You can use sales letters for your website tools, email leads, and more.
You get the idea – so let’s get to the fun part of creating sales letters!
In this blog, we’ll talk about sales letters, their benefits, how to create one, and also some bonus tips.
What is a Sales Letter? (Definition)
A sales letter is a step written to attract potential customers to a product you offer.
Simply, it acts as a seller helping you generate more income.
Not every business has the potential or resources to cater to their expectations through television or other advertising media. For such companies, a sales letter is the perfect choice!
The modern customer is all about personalized experiences, and businesses have witnessed this firsthand – 86% of marketers have seen a measurable increase in business results from personalization campaigns.
And sales letters offer just that personalized and personal touch by telling customers how they’ve met their needs.
Let’s take a look at some of the benefits of creating a sales letter…
Benefits of Writing a Sales Letter
- Comprehensive: A sales letter is easy to understand and gives your potential customer all the information they need to know about a product in a more convenient and efficient way.
- Reachability: Your seller may not be able to reach every potential customer, but a sales letter can! With a sales letter, you can grab the attention of every customer.
- Saves Time: Sales letters can reach more than one customer at the same time and can do more in a much shorter time than your average seller would take!
- Affordable: Unlike other methods of marketing communication, a sales letter is super affordable. You can be a small startup and easily make a large number of sales with sales letters in a very economical way.
With that, let’s find out how you can create a strong sales letter for your firm…
How to Create a Sales Letter? (Step by step guide)
Step 1. Create a Catchy Headline
The title sets the stage for your customer’s curiosity and should be a definite hit!
Make sure your headline gives your potential customers a reason why they should read the rest of your sales letter.
Use words like “Imagine…” or “Can you afford to lose…” to trigger and captivate their curiosity.
Keep your titles short, but with bright colors and large fonts, numbers, etc. use it! Since your headline is a vital part of your sales letter, be sure to brainstorm a few and choose the best one.
Step 2. Engage Your Customer More
Before telling your customers about the offer, tell them the ‘why’.
Telling them about their unspoken needs is a great way to connect with potential customers. In other words, the trick is to tell them how the product is beneficial for them.
If you can work out the ‘why’ then you have their attention and they will hear you.
Step 3. Promote Your Offer
Now it’s time to promote your product with a bang!
Tell your potential customers how your product solves their problems and more. Feel free to expand the benefits of your offer, Interested potential customers will want to know everything!
Use a bulleted list, it will help readers see the information you want to highlight. Keep in mind that a bulleted list also provides easy readability!
Also, there is no predefined length for your sales letter so you can create one based on your target audience. While this is your first, we recommend starting with a shorter one!
Step 4. Use Feedback
Customers need proof and assurance that your product is working!
So give them exactly that using customer testimonials!
Trust us, it works:
- 72% of consumers say that positive testimonials and reviews increase their trust in a business.
- 88% of consumers say reviews influence their online purchasing decisions.
When you use testimonials, it increases your credibility as a brand and customers can see the true value of the product.
Don’t bombard your sales letter with too many or overly long references. Some of the strongest references are the shortest!
Step 5. Add a Call to Action (CTA)
