What is Employee Engagement and How Is It Achieved?
The personal goals and interests of employees in a firm should be aligned with the vision and objectives of the firm. In this way, the employee’s belief that he/she can improve himself/herself in the company and that he/she will win if the company wins results in employee loyalty. When people establish an emotional bond with the institution and brand they work for, they come to the workplace happily in the morning and are motivated. Otherwise, it is seen that they are waiting for the end of the shift and to go home. It is the duty of managers and employers to ensure employee loyalty in a company.
What is Employee Engagement?
Employee engagement is defined as an employee’s commitment to the company’s goals, values, and vision. This definition generally refers to the continuity of employees within the company. However, it reflects not only the continuity of the employee in the company, but also his performance and contribution to the company. To ensure employee loyalty; It enables factors that directly affect company performance, such as business efficiency and customer satisfaction. In this direction, studies should be conducted on factors such as motivation, wages and fringe benefits that affect employee loyalty, and different methods should be used. In this way, it is ensured that qualified employees stay in the company.
How is Employee Engagement Achieved?
1-Take time to get to know the employees: Managers taking time to get to know their employees and ensuring that they take part in the jobs they like in this direction directly increase the productivity of the employees within the company and their loyalty to the company. For this reason, the fact that managers and employers develop human relations between employees and take time to get to know their employees directly affects employee loyalty.
2-Make employees feel valuable: It is very important for an employee to feel valuable and important in the company in terms of his commitment to the company. For example; Keeping in touch with and talking to the employees regularly, the managers will make the employees feel like a part of the company. Thus, employees feel that they belong to the company and they are motivated.
3-Support the employees: One of the factors that directly affect the commitment of the employees to the company they work for is the employee’s reward for their work and success. Being appreciated by the managers is one of the most important factors that ensure employee loyalty. Managers or employers should thank and appreciate employees for their achievements. Thus, internal efficiency will be achieved and employees will increase their loyalty to the institution they work for.
4-Provide fringe benefits to employees: Managers or employers aiming to increase employee productivity should provide employees with flexibility in terms of working hours. This is because companies that provide flexibility in working hours are seen to be high performing and successful. Providing flexible working hours to employees directly affects employee motivation and work efficiency.
5-Be in cooperation: Cooperation within the company should be ensured not only between employees, but also between the manager and the employee. Increasing the bond between the manager and the employee will also increase the success in the workplace. In addition, the cooperation between the employee and the manager will also ensure the loyalty of the employees to the company.
If these methods are applied, the loyalty of the employees to the company will increase and employee satisfaction and motivation will be ensured. Employee satisfaction and employee loyalty will make it possible to lead a company to success.