New Trend in Marketing: Augmented Reality (AR) Filters

6 September 2023by dijitalgen0

New Trend in Marketing: Augmented Reality (AR) Filters

Social media has undoubtedly become an indispensable marketing tool for corporate brands today. One of the main reasons for this is defined as the changing of the existing methods of brands due to the inability to reach the desired target audience in return for high costs with traditional marketing approaches.


Social Media has started a new era in terms of promoting a brand’s products, developing a relationship of satisfaction and loyalty with its existing customers, expanding its portfolio by gaining more accurate and precise new customers with its existing potential, and providing brand awareness with the digitalized world. If it is used correctly and read correctly, it provides a lot of profit in determining their expectations and wishes by reaching its consumers directly.

It can be said that a competition has started between the two most used social media platforms, Instagram and Snapchat, with digitalization. After Snapchat attracted attention with its face filters, Instagram offered this feature, which is one of the biggest reasons why the masses use Snapchat, to its users with the Stories tab and diversified the filters to reach large audiences.


AR Filters, one of the new features of Instagram, is a new marketing network waiting to be discovered for brands as well. Innovative brands have also started to use AR (Augmented Reality) filters in their campaigns in order to announce themselves in the digital world, to make the message they want to give more entertaining and to communicate with consumers one-on-one.

The filters designed for brands are created completely for the person and the brand, providing prestige and awareness to the brand. As filters begin to be shared, interaction increases and the brand’s visibility in the Instagram algorithm increases. Thus, the Instagram page grows organically and it becomes easier to reach the target audience.

360 degree agency Mini Planet, one of the brands of Dijital Gen, provides you with the professional support you need. By taking behind the dizzying speed and innovations of the digital world, we reveal your potential and add value to your brand.

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