Personal Branding Will Carry You To The Future
The concept of branding, which is of critical importance for businesses today, is no longer sufficient on its own in a digital universe where we are connected to each other through networks. The increasing competition between the sectors has made it obligatory for businesses that aim to highlight their products and services, to create their own image and names, in other words, to be successful in the branding process. In addition, another concept that has been increasing in popularity recently, which shows us that branding is not just about marketing products and services, is personal branding.
Personal branding, unlike branding, is defined as the process of creating oneself in the digital world and making one’s own difference by standing out from other people. The impression created by the individual’s unique features, the points that stand out from the others, and the communication skills he or she establishes with the environment, forms his personal brand.
Emerging Trend Personal Branding
The expansion of digital workspaces and the rapid increase in the number of people working remotely make it increasingly important to build a personal brand. The fact that it becomes difficult for people to recognize their talents by others brings with it a period in which they will make an effort to promote themselves.
In addition, corporate company employees who are aware that working alone is not enough in today’s business world are also taking decisive steps to make themselves a personal brand. Personal branding is of great importance for employees who want to gain confidence in their own business, as businesses’ own employees gain reputation in the sector and come to the fore.
Stating that not only in business life, but also students who are at the stage of determining their career plan, should see personal branding as an advantage for the recruitment processes they will encounter in the future, Dijital Gene Founder Sercan Kasım said, “With the unstoppable development of technology, machines are actively used in many business lines where manpower is needed. Starting to work makes it necessary for people to keep up with the changes and constantly find different areas of expertise for themselves. Personal branding is gaining more and more importance as an area where people, shaped by the dynamics of life, seek alternatives to themselves. People who succeed in inspiring people with their personal brands can be positioned as an authority among their areas of expertise over time.” says.
“Being Original Is Not Enough”
Emphasizing that in the process of building their own brands, the communication provided by using a unique language seems sufficient, but it also brings the need for professional support on many different issues, from which areas it will highlight itself in the background, who will cover its target audience, and how content strategies should be created. Kasım said, “The personal branding process, which is based on establishing emotional bonds with people and providing mutual benefits, covers not only a certain period, but a lifelong process. ” said.
“With Mini Planet, our digital agency, where we serve businesses and entrepreneurs in the field of Digital Marketing, we provide consultancy services to people who aim to bring their own story together with people, who want to emphasize their talents and passions, who aim to come to the forefront by discovering their strengths in the sector compared to their competitors, in creating their effective personal brands,” he added.
